Elevating Nigerian Sports: The Case for Separating Elite and Amateur Management
Introduction
In Nigeria, sports serve as a beacon of unity, pride, and potential. However, the conflation of elite and amateur sports management has presented unique challenges that stymie the development of both levels. Drawing a clear distinction between the management of elite and amateur sports could revolutionise the landscape, enhancing professionalism, improving funding allocation, and ultimately elevating the entire sports ecosystem in Nigeria.
Understanding the Current Landscape
Nigeria’s sports management system often bundles elite and amateur sports under a single administrative umbrella. This one-size-fits-all approach can lead to inefficiencies, where the distinct needs of elite athletes and amateur participants are not adequately addressed. Elite athletes require high-performance resources, specialised coaching, and international exposure, while amateur sports need accessibility, community involvement, and developmental programs.
The Case for Separation
1. Specialised Management: Elite sports operate in a high-stakes international arena where the margin for error is minimal. These athletes need managers who specialise in high-performance sports and understand the nuances of professional leagues, international competitions, and athlete marketing. Conversely, amateur sports benefit from management focusing on mass participation, grassroots development, and community engagement.
2. Tailored Funding Strategies: The financial demands of elite and amateur sports differ significantly. Elite sports require substantial investment in technology, facilities, and global talent scouting, which can yield returns through sponsorships, endorsements, and prize money. Amateur sports, more community-oriented, need funding that supports broad participation and inclusivity, often relying on government grants and local sponsorships. Separating these entities allows for more strategic and effective use of funds.
3. Professionalism in Sports: Elite sports demand professionalism, including rigorous training schedules, scientific support, and strategic career management. Separating from amateur sports allows elite sports management to adopt a more corporate structure, focusing on performance, brand partnerships, and media relations.
4. Developmental Focus for Amateurs: Amateur sports are crucial for nurturing future talent and fostering a sports culture among the general populace. Independent management would ensure that these programs prioritise long-term athlete development, physical education, and local sports promotion without the pressure of immediate international success.
Global Examples of Successful Separation
Countries like the United Kingdom and Australia have distinct pathways for elite and community sports. For instance, UK Sport focuses on Olympic and Paralympic sports, driving elite performance, while Sport England targets community and grassroots sports to increase general participation. This separation allows each entity to operate with clarity and focus, tailored to their specific goals and metrics for success.
Implementing the Change in Nigeria
To implement this separation effectively in Nigeria, a phased approach can be recommended:
• Phase 1: Establish clear governance structures and define the roles and objectives for two bodies governing elite and amateur sports.
• Phase 2: Develop specific funding models for each body, ensuring transparency and accountability in allocating and using funds.
• Phase 3: Implement targeted programs for both sectors, with regular assessments to ensure they meet their goals.
Conclusion
Separating the management of elite and amateur sports in Nigeria is not merely an administrative change; it’s a transformative strategy that could unlock the full potential of Nigerian sports. By allowing specialised management to cater to elite and amateur athletes’ unique needs, Nigeria can foster a healthier sports culture, achieve international acclaim, and build a sustainable sporting future. This approach ensures that while our champions soar globally, our communities thrive on the home front.
By: Monday Nas Ozoya, MSc in Sports Business Management, MCIMSPA, FIFA Guardian Safeguarding Platinum, BILD Positive Behaviour Support Coach
Director, UK Coordinator and General Grassroots Councillor – African Coaches Connect (ACC)
